The strategy of the Canadian Fertilizer Products Forum (CFPF) involves:
- Building a national framework for consultation between stakeholders and regulatory agencies that is coherent, yet flexible enough to take into account the specific requirements of diverse stakeholders;
- Providing consensus-based advice to government via the CFPF on matters relating to fertilizer policy and regulation;
- Communicating internally and externally with a broad range of stakeholders and civil society on the role and benefits of fertilizers and supplements, and how the current regulatory system ensures only safe and efficacious products reach the market;
- Conducting research necessary to support a modern regulatory system, analyzing emerging market opportunities and new technologies, and identifying how agricultural producers can remain competitive in the future.